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Public Relations News
Public Relations News: Marketing Your Grange When the Summer Sun Shines
 

By Terri Fassio, Co-Director, Public Relations Committee

  JUNE 1, 2026 --

As the days grow longer and Connecticut communities enjoy warmer weather, Community Granges have a perfect marketing opportunity. When farmers markets are busy with shoppers, town greens fill with concert goers, and families gather for parades and fairs, your Grange can meet neighbors where they already are: outside and ready to connect.

Summer events offer what no online advertising can replicate: face-to-face connections with community members actively seeking  local  involvement.  These gatherings draw diverse crowds —

young families, retirees, newcomers, and long-time residents — many who’ve never set foot in a Grange hall. A friendly conversation at a farmers market booth can spark genuine interest in your Grange.

Visibility throughout the summer months builds name recognition for your Grange and shows it as an active community organization. Every appearance your Grange makes reinforces it as a community organization, and also extends marketing reach through photos and social media shares. Here’s a few suggestions:

Make  your  booth  interactive. 

Use colorful displays, Grange banners, and simple activities—a kids’ craft station, seed giveaways, or agricultural trivia. Collect email sign-ups for follow-up.

Showcase Grange expertise. Offer demonstrations in canning, gardening, cooking with local ingredients, or traditional crafts. These position your Grange as a valuable community resource.

Post on social media. Post before events announcing your presence, share real-time updates during, and recap afterward with photos and clear next steps for getting involved.

Identify 3-5 summer events in your community. Contact organizers about booth space or sponsorship opportunities. Form a small committee to coordinate participation. Summer is short, but its impact on your Grange can last all year. When your community is outside celebrating, your Grange should be right there with them.

 

 
 
 

 
     
     
       
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